Qantas is one of the world’s leading long-distance airlines and one of Australia’s most iconic brands.

Over the last 5 years, Digital Affair has been engaged to research, define, develop, activate and manage Qantas’ EVP - including multiple diversity segmentations and campaigns.  

During this time, Qantas was elevated to Randstad’s #1 Most Desirable Employer.

While Covid put a lot of things on hold, the need to attract new talent across the banking industry remained in full swing. CommBank presented us with a unique challenge – to produce new video content for an upcoming recruitment campaign while in lockdown.

With borders closed and working from home the new norm, we decided to create a video using only employee shot phone video clips sourced from team members around the country.

This allowed us to not only produce new content without leaving the home office, but also give a genuine insight into how people at CommBank are working today. From video calls on the kitchen table, to juggling home schooling or making time for home workouts, we were able to capture it all in engaging and authentic video.

Click the image to watch the end result!